IS OUR METHOD
It’s time to BE AMBITIOUS.
This is the CONCEPTUALISATION phase of the F&B experience.
From exploration to modelling, we believe that attention to detail is essential here.
We work with you to come up with the most innovative and remarkable F&B concept.
Investigate the trends
// Investigate the customer/project brief, DEPUR reformulation and alignment of potential challenges
// Investigate the mission environment, audits, studies, testimonials and immersions
// Investigate the sector, data and best/worst benchmarking
// Investigate the conceptual work streams
ASK A GOOD QUESTION
AND YOU’LL GET A GOOD ANSWER
Create the trends
// Create the F&B big idea and potential innovations
// Create a map of potential territories (symbolic operational levers)
// Create conditions to address all your targets and communities
// Create an outstanding and successful positioning
INNOVATE TO BECOME
A BENCHMARK IN F&B
Elaborate the trends
// Elaborate the scenographic atmosphere and the hard skills & soft skills markers (brand platform)
// Elaborate the editorial line for Food, Beverage & Entertainment©
// Elaborate the flow route, sizing, consumption moments and global F&B&E planning (usage platform)
// Elaborate the key success factors of the F&B&E experience
NO POPULAR DESTINATION
WITHOUT A UNIQUE UNIVERSE
This is the CONSTRUCTION phase of the F&B experience.
This comes after the conceptualisation phase and before deployment. The aim here is to build the concept from start to finish just before de the physical activation
Culinary, olfactory, visual, musical, human and organisational identity – everything comes together here.
We never give up!
Motion the Trends
// Move the outlines of the visual identity (naming, markers, logo)
// Move forward with the deployment of applications on all operational media (signage, print, web)
// Move the digital to serve the physical
// Move the physical to serve the digital
CREATE AN IMAGE
THAT WILL BECOME AN F&B BRAND
Share the trends
// Share our TASTE workshops (culinary line, menu, procedures, sourcing)
// Share our KITCHEN/BACK OFFICE workshops
// Share our DINING ROOM/FRONT OFFICE workshops
// Share our F&B INSTAGRAM workshops
THE F&B TALENT SCHOOL
Listen to the trends
// Listen to the style of your F&B venue
// Listen to the rythm of moments of consumption
// Listen to your customers and imagine their playlists
// Listen to the impact that music has on your business model (deployment, refresh)
A VENUE’S MUSICAL SIGNATURE
CAN HAVE A HUGE INFLUENCE
ON ITS PERFORMANCE
Test the trends
// Test the concept and its attributes on your existing targets
// Test the concept and its attributes on your potential targets
// Test the concept and its attributes to find new strategic fields
// Test the concept and its attributes to check the road map and adaptation scenarios
TO BETTER SHAPE THE PROJECT
This is the DEPLOYMENT phase of the F&B experience.
It is the transition from theoretical to real. The big leap.
A good idea is an idea that can be deployed. If it can’t be deployed, then it is not a good idea.
Let’s do this together.
Build the trends
// Build the design & architecture brief
// Build the management of assistance for the project manager (Food & Beverage project manager assistance)
// Build the 360° guidelines
// Build the common foundation and its local variations
POWERED BY DEPICT
IS THE KEY TO SUCCESS
Match the trends
// Match the F&B ecosystem
// Match operators and retailers for a perfect F&B programming
// Match commercial and economic strategy
// Match the consistency of all interests
IS THE OTHER KEY TO SUCCESS
Protect the trends
// Protect players against all risks
// Protect contractual arrangements
// Protect cash flows
// Protect the balance between lessor-investors and retailer-operators
POWERED BY LEXEM