DEPUR EXPERIENCES©
IS OUR METHOD
Welcome to the DEPUR world in 3D.
From inspiration to modelling, construction to marketing, organisation to activation, we take you on an immersive journey to success.
Three dimensions and 12 experiences create a collaborative chemistry that makes us unique.
In whole or in part, the DEPUR method makes your project a benchmark and makes you an independent F&B player.
From Cool ideas to Success.
STRATEGIC
DIMENSION
It’s time to BE AMBITIOUS.
This is the CONCEPTUALISATION phase of the F&B experience.
From exploration to modelling, we believe that attention to detail is essential here.
We work with you to come up with the most innovative and remarkable F&B concept.
1
DEPUR
EXPLORATION©
Investigate the trends
// Investigate the customer/project brief, DEPUR reformulation and alignment of potential challenges
// Investigate the mission environment, audits, studies, testimonials and immersions
// Investigate the sector, data and best/worst benchmarking
// Investigate the conceptual work streams
ASK A GOOD QUESTION
AND YOU’LL GET A GOOD ANSWER
2
DEPUR
INNOVATION©
Create the trends
// Create the F&B big idea and potential innovations
// Create a map of potential territories (symbolic operational levers)
// Create conditions to address all your targets and communities
// Create an outstanding and successful positioning
INNOVATE TO BECOME
A BENCHMARK IN F&B
3
DEPUR
ELEMENTS©
Elaborate the trends
// Elaborate the scenographic atmosphere and the hard skills & soft skills markers (brand platform)
// Elaborate the editorial line for Food, Beverage & Entertainment©
// Elaborate the flow route, sizing, consumption moments and global F&B&E planning (usage platform)
// Elaborate the key success factors of the F&B&E experience
NO POPULAR DESTINATION
WITHOUT A UNIQUE UNIVERSE
4
DEPUR
BUSINESS MODEL©
Value the trends
// Value the flow (input data, capture rate, sources of monetisation)
// Value the average basket (catch rate, consumption scenarios, targets)
// Value expenses (food costs, team costs, Opex, Capex)
// Value the performances of the business model (KPIs, high, middle, low, crash test scenarios)
WE PROMISE
AN EXPLOSIVE
AND SUSTAINABLE PERFORMANCE
OPERATIONAL
DIMENSION
This is the CONSTRUCTION phase of the F&B experience.
This comes after the conceptualisation phase and before deployment. The aim here is to build the concept from start to finish just before de the physical activation
Culinary, olfactory, visual, musical, human and organisational identity – everything comes together here.
We never give up!
5
DEPUR BRANDING
& DIGITAL©
Motion the Trends
// Move the outlines of the visual identity (naming, markers, logo)
// Move forward with the deployment of applications on all operational media (signage, print, web)
// Move the digital to serve the physical
// Move the physical to serve the digital
CREATE AN IMAGE
THAT WILL BECOME AN F&B BRAND
6
DEPUR
FOOD S’COOL©
Share the trends
// Share our TASTE workshops (culinary line, menu, procedures, sourcing)
// Share our KITCHEN/BACK OFFICE workshops
// Share our DINING ROOM/FRONT OFFICE workshops
// Share our F&B INSTAGRAM workshops
THE F&B TALENT SCHOOL
7
DEPUR
MUSIC©
Listen to the trends
// Listen to the style of your F&B venue
// Listen to the rythm of moments of consumption
// Listen to your customers and imagine their playlists
// Listen to the impact that music has on your business model (deployment, refresh)
A VENUE’S MUSICAL SIGNATURE
CAN HAVE A HUGE INFLUENCE
ON ITS PERFORMANCE
8
DEPUR
LABORATORY©
Test the trends
// Test the concept and its attributes on your existing targets
// Test the concept and its attributes on your potential targets
// Test the concept and its attributes to find new strategic fields
// Test the concept and its attributes to check the road map and adaptation scenarios
INTERVIEW PANELS
TO BETTER SHAPE THE PROJECT
EXECUTION
DIMENSION
This is the DEPLOYMENT phase of the F&B experience.
It is the transition from theoretical to real. The big leap.
A good idea is an idea that can be deployed. If it can’t be deployed, then it is not a good idea.
Let’s do this together.
9
DEPUR
ARCHITECTURE©
Build the trends
// Build the design & architecture brief
// Build the management of assistance for the project manager (Food & Beverage project manager assistance)
// Build the 360° guidelines
// Build the common foundation and its local variations
POWERED BY DEPICT
TECHNIQUE
IS THE KEY TO SUCCESS
10
DEPUR
MARK’EATING©
Match the trends
// Match the F&B ecosystem
// Match operators and retailers for a perfect F&B programming
// Match commercial and economic strategy
// Match the consistency of all interests
THE OPERATOR
IS THE OTHER KEY TO SUCCESS
1
1
DEPUR
INSURANCE©
Protect the trends
// Protect players against all risks
// Protect contractual arrangements
// Protect cash flows
// Protect the balance between lessor-investors and retailer-operators
POWERED BY LEXEM
A SAFE PROJECT
TO ENSURE A GOOD NIGHT’S SLEEP
12
DEPUR
ACTIVATION©
Make the trends
// Launch the operational guide for the common foundation, pilots & networks
// Launch the performance levers in Eatertainment ©
// Launch the take-over and monitoring of operational performance
// Launch corrective actions
PUT YOUR PROJECT
IN MOTION
